Monospace Fonts – Monospace fonts have equal horizontal width for all the characters. Script fonts come in a wide range from casual, to formal, to calligraphic, and can add the feel of elegance or personalization to your designs and brand.įavorite Script Fonts: Bon Vivant, Juniper & Sage, Balayage Script, Ed’s Market Script Fonts – Script fonts are designed to mimic the flowing characters of cursive handwriting or calligraphy. There are a sub-categories of sans-serif fonts including:įavorite Sans-Serif Fonts: Gotham, Futura, Bebas Neue, Din, Poppins They can be used in a variety of ways and are often used in web design apps and user interfaces for software. Sans-Serif Fonts – Sans serif fonts do not have small strokes on the end of the letterforms like in fonts such as Arial and Myriad Pro. Slab serif fonts add quirkiness and friendliness to your designs and can be a great choice for headlines, especially when you choose bolder weights and styles.įavorite Slab Serif Fonts: Archer, Clarendon, Museo Slab, ChunkFive, Adelle Slab Serif Fonts – Slab serif fonts are considered a sub-set of serif fonts but have no variation in the widths of the strokes that make up the characters so in my opinion, they deserve their own category of recognition. Eaves, Didot, Bembo, Adobe Garamond, Cormorant, Lora There are also different subsets of serif fonts that all come with their own distinct personalities:įavorite Serif Fonts: Mrs. Serif fonts are typically used in more traditional and formal situations such as in legal documents and wedding invitations. Serif Fonts – A serif font has small strokes or “feet” on the ends of its letters as seen on fonts such as Times New Roman and Georgia. Here are the font styles you can consider: Once you have decided on an appropriate set of fonts to use for your communications, stick with them. There are several different types of fonts styles (or typefaces) that exist that can help you communicate the right personality for your brand, but consistency is key. Don’t go overboard! The final arrangement should look cohesive Decide which elements are the most important on the page and give them appropriate treatments. Use varied font sizes and weights to create hierarchy and interest.When choosing color for your type, you also want to consider readability and web accessibility. Balance your use of tones and shades to avoid creating a rainbow effect or pairing colors that clash. Color can be powerfully communicative, but if its overused on type it can hinder readers from engaging or reading further. Break up your body of text or link to a page with more information Readers are more likely to read a headline and brief description or a bulleted list than a huge paragraph. Here are some great tips to help your business to keep its cool. Neglecting to pay attention to typography and your font choices within your business’ communication is one of the top design offenses that can make your business and brand appear unprofessional and sloppy. Other important considerations when designing with text Whereas, you can think of a font, like a child, or a subset of the parent typeface that contains only one weight or style of characters.Īn example of a typeface is Helvetica. A typeface is typically made up of a family or series of fonts that have multiple weights and styles of characters. The term typeface and font are similar and often used interchangeably by the general public, many designers (and for the purpose of this article), but there is one distinct difference. The difference between fonts and typefaces Before we dive in to the different types of font styles, there are some key concepts that you should know when it comes to designing with text.
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